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Home » This and That

Tropicana's New Carton, New Look. Love or Hate it?

by Kathy Patalsky · updated: Sep 13, 2019 · published: Jan 14, 2009 · About 1 minute to read this article. 5 Comments

Tropicana has a new carton design, a new look. Here's what Tropicana has to say:

"It's a new look, a new energy, but when it comes to the juice, it's just the way you like it."
The New Look?
It's got a little 'orange' rounded cap. It's taken off the graphic of the orange with a straw stuck in it. The design colors and images are minimal. 

Tropicana's new carton, new look. Love it or hate it? 

Read more, for my review!
Kathy's Review of Tropicana's new look:

Trick answer! From me...

I like it. But I did like that bright juicy orange with the straw stuck in it. 

But the health impact is not about the packaging. It's about the content! And though Tropicana is a very adequate orange juice product, I much prefer fresh, home squeezed orange juice.

And hey, it only take a few minutes to get fresh, raw, unpasteurized, full of vitamins and enzymes....juice!

Juicing 101 is my post on how to juice at home. 

Carton design won't change what is on the inside of the box.

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About Kathy Patalsky

Hey there! I'm Kathy, lover of kitty cats, weekend baking, 90's movies, travel, beach fog and foamy lattes. Since 2007, I have been sharing my vegan recipes and photos. My goal is to make your cooking life a little easier, delicious - and plant-loaded - while sharing some LIFE and conversation along the way.

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  1. Devika says

    March 28, 2009 at 1:01 am

    At first I didn't know how I felt about the design change, but now I love the new cartons. The orange-fruit cap was brilliant. Also cute was the smaller size cartons, and I think they're designed to look like you're drinking from the "glass" of juice on the carton when you use a straw. So awesome!

    Reply
  2. robin says

    January 27, 2009 at 7:43 pm

    hate it. boring, hard to read, picture of juice in glass looks awful.

    Reply
  3. Anonymous says

    January 25, 2009 at 4:19 am

    I hate the new carton it looks especially horrible on the small carton's of juice. It is hard to see what Your getting cause all the cartons have the same ugly picture on it! I got apple juice by accident never mistaken then b4! Please change them back!!

    Reply
  4. jengarcia says

    January 14, 2009 at 7:08 am

    I like the font - it's cool and appealing to people in our age demographic. I wonder if the marketing people are trying to appeal to people in their 20s to 30s? Hmm. I had the BEST fresh squeezed orange juice in Mexico. That is my fave!

    Reply
  5. Anonymous says

    January 14, 2009 at 4:30 am

    I like the new carton. But the juice looks watery at best. More like a second choice juice. (Fresh squeezed is always my top pick to drink.)

    Reply

Hi, I'm Kathy! I'm so glad you are here! I've been sharing my vegan life and recipes here on the blog since 2007...

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