About ten years ago I was obsessed with a company called MyCereal. I don't know what happened to them, the website now belongs to General Mills. But today I discovered a very re-vamped, health-enthusiast-friendly version of the 'customize my own cereal' idea. The website is called [Me] & Goji.
Cereal nuts will be in heaven. FYI, no marshmallows or puffed waffle squares here. Ingredients are healthy and yummy, and include goji berries, dried bananas, nutmeg, wheat germ, quinoa flakes, cinnamon, chocolate-covered peanuts, muesli, cranberries, dried strawberries, brazil nuts and many more options. You can even name your own cereal. And it comes in a freshness-friendly container tube
*over 40+ ingredients.
*describes the nutrition and health properties of each ingredient
*exotic ingredients galore.
*blog offers specials from time to time.
www.meandgoji.com
Anonymous says
I think me and goji is a dull copy of http://www.mymuesli.com and not mycereal.
adam says
thanks for the great post kathy! MYCEREAL was an important case study in the creation of [me] & goji. while there were a lot of things they missed, they definitely established how highly consumers value choice!
and I agree with you, Tiff. our strawberries are my favorite ingredient, so yummy. mulberries are a close second, very unique and they get nice and soft in milk.
happy mixing!
[adam] & goji
founder
Tiff says
I loved MYCEREAL! That was the early 2000 internet cereal-ordering technology, huh? Crazy. This version sounds a bit healthier though. Dried strawberries are the best in cereal, but had to come by in stores.